Tonya Nance spent 25 years learning how institutional infrastructure gets built — what it requires, what makes it hold, and what makes it fail. With $550M+ in career development volume across residential, commercial, and industrial sectors, she has operated at every level of the built environment.
She spent 24 years alongside that work running an after-school performing arts organization — building structure, mentorship, and opportunity for young people in communities that needed it most.
In her role as co-founder and masterplanner of Union Place Holdings, Tonya led the feasibility and development strategy for Project Domino — a proposed 206-acre, $1.2 billion mixed-use district in Clayton County, Georgia. Deep inside that work, a question surfaced that no pro forma could answer: who owns the data being created about the athlete?
That question outlasted the real estate. She separated the idea from the dirt. Two years later, LYTIX was born — a youth athlete performance intelligence platform built on data sovereignty, community trust, and the same infrastructure discipline she applied to every development project before it.
She did not come to youth sports from athletics. She came from the outside — as a developer, an educator, and a builder who saw what no insider could: that the youth athlete had been the product for too long.